Written by Oyindamola Bamgbola and Edited by Somto Monanu.
In the past 72 hours, Nigerian women have learnt that behind every celebrity, there is a large amount of unpalatable
Secrets covered up under layers of make-up, smiles, red carpet poses and seeming charisma.
This lesson has come from Nigeria’s Beyonce, and ever-delectable Tiwa Savage who recently (and sadly) had to reveal the intrinsic details of her marriage to her former manager, Tunji “Tee Billz” Balogun after he leveled terrible and diabolical allegations against her and his own family.
Many People whom include, Davido’s Hypeman Special Spesh & Charles Inojie just to mention a few have accused Tiwa Savage of trying to use the interview to Gather Public Sympathy well here are 5 PR Moves We Think Tiwa Savage Made In Her Explosive Interview To Gain Public Sympathy Article was Written by Oyindamola Bamgbola and Edited by Somto Monanu.
1. She Told It All:
Tiwa Savage Revealed so many Dirty Secretes About her husband That Literally Tore His Personality and Credibility Apart, Making Her Reclaim Her own Lost Glory. She literally Made Teebillz Look like a cocaine sniffing Pot head whose statements are not to be taken seriously.
According to one of the founding fathers of modern PR, Sam Black, there are 3 rules to handling crisis management:
– Tell it all
– Tell it fast
– Tell it truthfully
Tiwa Savage managed to do this quite well with her exclusive interview.
In the video, she was able to draw her audience in (all by herself) by telling her side of the story in such simple language.
It’s also important to note how her body language, the setting and her “costume” played a critical role in the communication of her truth.
