Popular Nigerian singer, Joseph Akinwale, popularly known as Joeboy has urged his African colleagues to support regional award ceremonies instead of international ones.
In an exclusive interview with 3Music TV, he made the plea, claiming that the Grammy, an accolade that many artists aspire to receive, is an American honour despite their widespread acclaim.
The “Alcohol” crooner declared that it is now necessary for Afrobeats artists to cherish and support African award shows more than international ones.
Joeboy pushed for African artists to strengthen institutions on the continent and make sure they develop in line with those that are recognised worldwide.
The 26-year-old singer said; “I think we should unapologetically be ourselves and also empower our institutions here in Africa.
But we make it look like that it is the biggest award an African artiste can ever get. Why don’t we show up for our awards and plan it properly?
If they did not show up for their awards, it won’t be as great as it is now. I know there is money to be made there but we need to return home and invest.
At the end of the day, we will all have to come back. So it is all about making sure our infrastructure and institutions are growing.”
