Kendrick Lamar’s surprise release ‘untitled unmastered.’ is perched at the No. 1 spot on the Billboard 200.
The project earns 178,000 equivalent album units in the week ending March 10, according to Nielsen Music. Of that sum, 142,000 were in pure album sales.
The set was released without advance notice on March 4 and gives Lamar his second chart-topping set in less than a year, following To Pimp a Butterfly. The latter (his first No. 1) was released on March 16, 2015, and bowed atop the list with 363,000 equivalent album units in its first week, of which 324,000 were in pure album sales.
With no promo, no singles, and no ‘complete’ songs…we’d say that’s a success!